A presentation from Nokia World, Amsterdam, describing how effective location-aware advertising can be. Presented by Chris Rothey, VP Navteq. Interesting that to date the mobile, location-aware ads are being very succesful, are valuable to users, people are looking at it etc. The key to mobile ads is that it places the advert in a different context, adding tremendous value. Imagine that an ad for a short video clip download or coupon etc.. may have much more meaning when delivered to you if your standing in line at a move or waiting for a train etc… Imagine approaching an Interstate exit and a relevant ad serving a coupon for gas or a free drink is served… contextual ads will be huge!
Archives for December 11, 2007
Google Earth Adds More Images From Above with photos from Yann Arthus-Bertrand
New today from Google, the addition of some amazing images captured above the Earth by Yann Arthus-Bertrand – many captured in a hot air balloon. The layer, which is called “Earth from Above,” will be regularly updated with new photographs plus facts and figures by GoodPlanet.org, using data from various agencies around the world. It will be accessible from the Global Awareness folder in Google Earth, home to a number of layers highlighting environmental and humanitarian issues. To access the Global Awareness folder, users should go to the Layers folder in the left hand toolbar in Google Earth. The layer is alaso available as a Google Widget as well so you can see a fresh image every day on your Google homepage – see See http://www.goodplanet.org/ and http://www.google.com/earthfromabove
Mobile Rules! Reminder
A reminder… From Nokia… it’s Mobile Rules! Designed for those innovative minds. The goal of the competition is to further drive the aspects of miniaturization, green technologies, and performance in Mobile technologies. Three finalists will be selected from each of the four streams. The 12 finalists will be invited to participate in an innovation exhibition at Nokia headquarters in Finland in April 2007 where they will demonstrate their innovations and discuss them with Nokia decision makers.
The competition can be entered at http://www.mobilerules.org/technology/ . The deadline for entries is 25th January 2008.
Some Interesting Numbers and Stats gathered at Nokia World 2007
Interesting Numbers from Nokia World 2007
one quarter (1/4) – Recent research findings by Nokia have shown that within 5 years time more than one quarter of all consumed media will be created within the mobile user community where it is then distributed, shared, edited within the user community – think collaborative, social media.
1 – #1… One place to connect, manage, and share… OVI!
2.0 – Access your services and relationships.. Leading web2.0 serice providers are taking part in ovi.. youtube, flickr, facebook…
4 – Enter the 4th screen
5 – Nokia currently has 5 devices shipping with integrated GPS
10 – Nokia has plans in 2008 to add 10 new GPS-enabled devices
25 – Nokia predicts 25% of entertainment by 2012 will be created and consumed within peer communities
31 – WLAN users – 31%
39 – Nokia enjoys a 39% market share
54 – Nokia’s new green packaging uses 54% less materials
57 – some 57% of those reserached by CitiBank are interested in mobile payment – 50% of users would consider switching carriers in order to have access to this service.
60 – s60 is THE power-user and platform
66 – there are now 66 S60 devices that have shipped
81 – 81% of users polled use their phone for web browsing
85 – some 85% of the materials in new “green” phones like the 3110 evolve can be reclaimed.
1000 – new mobile users per minute!
1000 – Internet radio is to be integrated into a seamless experience – with more than 1000 radio stations available to users
3000 – More than 3000 registered attendees in Amsterdam taking in Nokia World 2007… this up from 40 attendees of the first event.
3310.. part of the essentials segment.. has all the functionality people need but also made responsible with recycled material… more green devices will come as well.
9,000 – research took place between July and September 2007. 9,000 consumers, who are active users of technology and own a mobile device [not restricted to Nokia] aged 16-35 were questioned. Of the 9,000 consumers we surveyed:
– 23% buy movies in digital format
– 35% buy music on MP3 files
– 25% buy music on mobile devices
– 39% watch TV on the internet
– 23% watch TV on mobile devices
– 46% regularly use IM, 37% on a mobile device
– 29% regularly blog
– 28% regularly access social networking sites
– 22% connect using technologies such as Skype
– 17% take part in Multiplayer Online Role Playing Games
– 17% upload to the internet from a mobile device
10,000 – Viewright streaming mobile video application, runner up in Open C challenge involved 10,000 lines of code written in 3 months time by Steve Delaney, Carlsbad, CA
37,000 – if 100 million mobile device users switched to energy efficient models, the energy savings could power some 37,000 homes!
Millions – Nokia Comes With Music. This is not a streaming service but all the songs are there for users. Too good to be true!! Millions of songs available to all users any time any place!
5,000,000 – more than 5 million apps are downloaded per month via Nokia content download
100,000,000 – Anticipating what’s next from the users… recall 2001 in Barcelona… since then more than 100 million devices shipped.
200,000,000 – a key milestone was recently reached as the number of feature-rich “power” device users (aka. The S60 segment) surpassed the 200 million mark.
Nokia World 2007 By The The Numbers
Interesting Numbers from Nokia World 2007
one quarter (1/4) – Recent research findings by Nokia have shown that within 5 years time more than one quarter of all consumed media will be created within the mobile user community where it is then distributed, shared, edited within the user community – think collaborative, social media.
1 – #1… One place to connect, manage, and share… OVI!
2.0 – Access your services and relationships.. Leading web2.0 serice providers are taking part in ovi.. youtube, flickr, facebook…
4 – Enter the 4th screen
5 – Nokia currently has 5 devices shipping with integrated GPS
10 – Nokia has plans in 2008 to add 10 new GPS-enabled devices
25 – Nokia predicts 25% of entertainment by 2012 will be created and consumed within peer communities
31 – WLAN users – 31%
39 – Nokia enjoys a 39% market share
54 – Nokia’s new green packaging uses 54% less materials
57 – some 57% of those reserached by CitiBank are interested in mobile payment – 50% of users would consider switching carriers in order to have access to this service.
60 – s60 is THE power-user and platform
66 – there are now 66 S60 devices that have shipped
81 – 81% of users polled use their phone for web browsing
85 – some 85% of the materials in new “green” phones like the 3110 evolve can be reclaimed.
1000 – new mobile users per minute!
1000 – Internet radio is to be integrated into a seamless experience – with more than 1000 radio stations available to users
3000 – More than 3000 registered attendees in Amsterdam taking in Nokia World 2007… this up from 40 attendees of the first event.
3310.. part of the essentials segment.. has all the functionality people need but also made responsible with recycled material… more green devices will come as well.
9,000 – research took place between July and September 2007. 9,000 consumers, who are active users of technology and own a mobile device [not restricted to Nokia] aged 16-35 were questioned. Of the 9,000 consumers we surveyed:
– 23% buy movies in digital format
– 35% buy music on MP3 files
– 25% buy music on mobile devices
– 39% watch TV on the internet
– 23% watch TV on mobile devices
– 46% regularly use IM, 37% on a mobile device
– 29% regularly blog
– 28% regularly access social networking sites
– 22% connect using technologies such as Skype
– 17% take part in Multiplayer Online Role Playing Games
– 17% upload to the internet from a mobile device
10,000 – Viewright streaming mobile video application, runner up in Open C challenge involved 10,000 lines of code written in 3 months time by Steve Delaney, Carlsbad, CA
37,000 – if 100 million mobile device users switched to energy efficient models, the energy savings could power some 37,000 homes!
Millions – Nokia Comes With Music. This is not a streaming service but all the songs are there for users. Too good to be true!! Millions of songs available to all users any time any place!
5,000,000 – more than 5 million apps are downloaded per month via Nokia content download
100,000,000 – Anticipating what’s next from the users… recall 2001 in Barcelona… since then more than 100 million devices shipped.
200,000,000 – a key milestone was recently reached as the number of feature-rich “power” device users (aka. The S60 segment) surpassed the 200 million mark.
Tip #1 on how not to send Holiday Greetings
We all get loads of email and managing it is no small task… so, I would suggest that if your thinking about blasting electronic email cards to all your contacts maybe think twice or at least personalize the message a little. I just received this one from a company who, well, I have absolutely no idea who they are!
Nice of these guys to wish me Happy Holidays… but who the hell are they???