How comprehensive are the market evaluations and reports?

Interesting to note that research “think tank” Research & Markets (based out of Ireland) has released what they call a Comprehensive Evaluation of the UK Geographical Information Systems Market. Carl Reed from the OGC was quick to point out to me in an email that these evaluations typically may not always be “comprehensive”… as an example he noted how a couple of companies are missing from the report and that Laser Scan is now actually 1Spatial… Oops! Makes you wonder who shells out $$ for these evaluations.. do you? The news announcement can be found at http://www.gisuser.com/content/view/12882/ – the report can be found online at http://www.researchandmarkets.com/reports/c70124 – you can buy it for a little more than $1,000US!