Here’s a tip for your graphic designers.. if you plan on developing graphics for a new product etc… consider creating a number of industry standard sizes that you’ll be able to use/provide for your online marketing efforts. The following are some updated industry standard sizes for online graphics according to the IAB (www.iab.net):
Rectangles and Pop-Ups
300 x 250 IMU – (Medium Rectangle)
250 x 250 IMU – (Square Pop-Up)
240 x 400 IMU – (Vertical Rectangle)
336 x 280 IMU – (Large Rectangle)
180 x 150 IMU – (Rectangle)
300 x 100 IMU – (3:1 Rectangle)
720 x 300 IMU – (Pop-Under)
300 x 250 IMU – (Medium Rectangle)
250 x 250 IMU – (Square Pop-Up)
240 x 400 IMU – (Vertical Rectangle)
336 x 280 IMU – (Large Rectangle)
180 x 150 IMU – (Rectangle)
300 x 100 IMU – (3:1 Rectangle)
720 x 300 IMU – (Pop-Under)
Banners and Buttons
468 x 60 IMU – (Full Banner)
234 x 60 IMU – (Half Banner)
88 x 31 IMU – (Micro Bar)
120 x 90 IMU – (Button 1)
120 x 60 IMU – (Button 2)
120 x 240 IMU – (Vertical Banner)
125 x 125 IMU – (Square Button)
728 x 90 IMU – (Leaderboard)
468 x 60 IMU – (Full Banner)
234 x 60 IMU – (Half Banner)
88 x 31 IMU – (Micro Bar)
120 x 90 IMU – (Button 1)
120 x 60 IMU – (Button 2)
120 x 240 IMU – (Vertical Banner)
125 x 125 IMU – (Square Button)
728 x 90 IMU – (Leaderboard)
Skyscrapers
160 x 600 IMU – (Wide Skyscraper)
120 x 600 IMU – (Skyscraper)
300 x 600 IMU – (Half Page Ad)
160 x 600 IMU – (Wide Skyscraper)
120 x 600 IMU – (Skyscraper)
300 x 600 IMU – (Half Page Ad)